Kentucky Fried Chicken (KFC) announced a new television advertisement that will see the re-launch of its Colonel Sanders mascot in the United Kingdom.
The company said the colonel’s return “in a glorious blaze of herbs and spices” is a symbol of “a return to full strength after the nation’s favorite chicken restaurant ran out of chicken.”
“The colonel’s back and it’s about time too. We went through a tricky spell earlier this year – but his values, his philosophy and ultimately his recipe got us all through it. We’re glad to be back,” said Meghan Farren, chief marketing officer for KFC UK and Ireland.
It can be recalled that in February, the fried chicken chain was forced to close more than two thirds of its 900 UK stores after it ran out of chicken, with some restaurants shut for weeks. The company said the shortage was due to “teething problems” with a new delivery partner – DHL in partnership with QSL – and eventually went back to previous supplier Bidvest Logistics.
In its announcement, the company made a subtle reference to its problems earlier this year and a slight dig to its rival food chain: “February was supposed to be the month of love. But not this year… instead, a dark, swirling wind of sadness and heartbreak descended. A sorrowful shadow was cast across our nation. With such desolation and desperation, many wondered whether it was the beginning of the end. Some even considered going to Burger King.”