New Zealand has been known for its pasture land because of its lush grasslands. It makes the country the center of dairy industry.
But poultry industry is gaining steam there. In fact, the heart of dairy industry, the Waikato region, also rules the roost in poultry farms.
Waikato has 93 poultry farms, ahead of Canterbury which has 84, and Auckland with 81. US-based Cobb Vantress has Overseas Investment Office approval to buy 149 hectares just outside of Huntly, for its $58 million investment.
This is expected to bring 100 new jobs to the town in 2019 when the farm opens.
According to the Poultry Industry Association of New Zealand, chicken was more popular than ever, with record levels of consumption. The poultry industry in the country produced 118 million birds last year to meet demand, three million more than in 2016.
Chicken breast also replaced beef mince as Kiwis’ favorite meat last year.
Dunedin has New Zealand’s biggest poultry farm, Mainland Poultry. It was sold for about $350m to Australian equity firm Navis Capital last year.